| By :
Steve Shaw
This is a question I received about how to submit articles that you may be wondering as well: "I want do article marketing and I also have a blog--can I use the same piece of content for both purposes? If I need to re-write one of the pieces, how unique does it have to be for Google to consider it a brand new piece of content?" This is a great question, and it's very efficient of you to want to tag-team your blog with your article submissions. You can definitely do that, but you need to do it in a particular way. Here are the steps: Step 1: First off, write a piece of content to be published on your own site. It's important that you put it on your own site first. Step 2: Then, re-write the blog post and submit it as a free reprint article. As far as trying to figure out what Google will consider unique, that would be incredibly hard, if not impossible for someone not on the inside of Google. One thing is for sure--any percentage that anyone could come up with today would be out of date in no time, due to Google constantly making their algorithm more sophisticated. So, what I'd really advise is to just re-write the blog post. This is what I do for my posts and article submissions--I write my blog posts, and then I go back and take each one and make an entirely new piece of content. I use the same title and the same topic, but I don't make any effort to maintain any part of the original post. Really, the blog post is just an outline for the article. It is there to remind me of the subject matter and nothing else. By the end, I have two pieces of content that are unique. It may seem time consuming to completely re-write the content, but it's definitely worth it. You actually save yourself a good bit of time and mental energy by re-purposing the topic of the article--you don't need to come up with a new article idea, you just need to write the article in a new way. In many ways, the hardest part of writing an article is coming up with the idea for the topic. With this method of bouncing the articles off of your blog posts, your topics are taken care of! Another perk of doing a total re-write is that many times the writing style of a blog post is not really ideal for a free reprint article. When you do your re-write, you need to remember that readers of your articles likely will not know you, and they won't have all of your other articles at their fingertips. You will be a virtual stranger to them. Remembering this, it's a good idea to make your articles be less casual that your blog posts may be. It's sort of the difference between meeting someone for the first time at a neighborhood block party and meeting someone for the first time at a business conference. One is more relaxed than the other, but in both cases you want to put your best foot forward. There are so many SEO benefits to keeping the content on your own website unique that I think that any effort it takes is a wise investment. If you decide not to re-write the content, there is nothing that will prevent you from submitting articles that are exact replicas to your website content, but you'll be missing out on a lot of major SEO perks to having a website with original and unique content.
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