| By :
Mark Etinger
The 2012 Presidential Election is really starting to heat up. Unless there are some big surprises in the next few primaries, it looks like 2012 will be a showdown between Mitt Romney and Barack Obama. What is the main issue on the mind of the American electorate? According to almost all polls it is the economy. People want a robust economy that will add jobs and they want a president who can deliver that. The economic question doesn't end there, however. People want to know about how our candidates made their millions, what they pay in taxes, and how they plan on getting the government back on track. Although both candidates have done very well for themselves, Mitt Romney is the richer of the two. He has moved all his assets into a blind trust operated by a wealth manger to stem any potential conflicts of interest but the fact he is so wealthy may turn off some voters. The Democrats are trying to paint him as interested in only the needs of wealthy people. They also want to paint in dubious light his work with wealth management firms and other corporations. President Obama has a bit of an edge fund raising wise, but since the Citizens United ruling changed corporate finance law, it is hard to determine his advantage. Although wealth management consultants can prove the Democrats have raised more money, it is hard to tell how much money is being raised and spent by Super PACs. Many people suspect the Republicans have more Super PAC money, which is less regulated. Super PACs are groups that can take in unlimited money to support a political cause or group, but are not allowed to explicitly coordinate with one candidate. The 2012 elections are the first time Super PACs are being allowed. The Republicans are trying to paint Obama as anti-business. They say his regulation of wealth management firms, banks, and other financial institutions are hindering economic growth. Another point of contention is taxation on the wealthy. Republicans think that Obama will over tax the wealthy and stop them for investing in the economy and reinvigorating it. Who will get to decide to 2012 election? It seems that Nevada, Michigan, Ohio and Florida are the 4 swing states and thus the four most important. They have a complex constituency with many liberals, conservatives, and most importantly, independent voters who are waiting to be won over by a party or candidate. It seems like Florida financial advisors, teachers, retirees and other citizen will be casting the most crucial electoral votes this year.
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