| By :
Amit Acharya
Websites have become a very important part of marketing, especially for those who deal with internet-based merchandise. Having an online merchant portal helps in increasing sales and building customer satisfaction and loyalty. There are many web hosting companies which can provide a cheap website for you. Since there are many companies who can design for you, you have to choose with precision to save money. Though the actual requirements for a website can vary significantly from business to business, there are some basic factors which you should have in mind while planning. First decide on a name. It cannot be stressed hard enough that a website should have a catchy title and at the same time avoid being cheesy. The easiest starting point for selecting a name for your website would be the name of your business. That's possible only if your business' name is unique. So, while you may not be able to use the exact title of your business, the experience of creating a new name for your website can be very rewarding. After you have decided on the name, you have to buy a domain name. The cost of registering domain names can start as low as $2.00, but can amazingly soar to $250,000. An effective plan for a cheap website should obviously have a price in between an affordable range. After this things start getting a bit technical. You have the option to choose your server and choose your web host individually. Most web hosts come with a core pack which supports the most common AMP (Apache, MySQL and PHP) framework. If you designed the website on your own, then you would know which platform to use: Linux or Windows. There are other technicalities involved with the web design. In most cases, you are just a businessman who wants a website. You don't want to spend months learning the basics of web designing and then pull the arduous task of making your website independently. There are companies which give complete packages and thus abstracting the details from novices. Spend some time doing a search of companies online. Take your time in choosing which web design would be the best. It's not just about the looks, but also the whole structure of the website matters. You don't want to pay for services which you don't use. Suppose in the beginning of the business, you might not expect heavy bandwidth. There is no point in paying for 10 GB of bandwidth (huge by any standards). If you intend to sell merchandise, then you would need an online payment-service from a certified, e-commerce service. Also consider partnering with a well-known shipping service. Search engine optimization is also a point which you should look into. The bottom-line is that you need to know your needs and then choose wisely.
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