| By :
Mark Etinger
We pick our clothes based on how we feel about fashion. We want to be ourselves but we want to look good. Why is it that when we pick watches we have a tendency to overlook our personality and pick a generic-looking accessory? If you could say anything at all about Swatch watches, it's probably how incredibly cool they always look. Out of all the brands, Swatch is the one that really does experiment with style and color. The different models have both casual and more professional designs, but the quality rarely changes. They have reliable timekeeping and a fantastic reputation. Some of the fancier models have chronographs for a more precise record. Swatch is not afraid to push the boundaries with making memorable timepieces. The designs are almost always bold, and if they aren't bold, they are most definitely bright, as in actually neon bright. The designs range from artist collector's editions to polka dots to zebra stripes, plaid, and beyond. They have collections for all fashion forward and art savvy urbanites. While people may think that brands like Michael Kors and Tag Heuer watches are the epitome of timekeeping, and on some level it's true, they are not the only brands. Swatch is an affordable brand that offers a good amount of versatility for its price. The majority of these accessories are fun and bright. An average wristwatch would be generic in color and material, but Swatch watches are exactly the opposite. They are the type of watch you would wear for a day or night out on the town. They have a bit of pop culture zing that leaves much to be desired in the traditional models by competitors. You really cannot replace a personal taste for fashion. Keeping time could either be mundane or intriguing depending on the context. If you select a face and strap with no uniqueness you will start realizing you only wear the watch for the sake of tracking the time. However, if you invested in an art piece then you want to wear it because it adds value to your outfit. It acts much more like a piece of jewelry in the sense that it complements your ensemble and completes the look. It has more design weight and generates much more buzz with friends, family, and co-workers. If you want just any ordinary wrist accessory go for the other brands, but if you are looking for the zanier, more interesting side of life then you best pick a watch that shows your personality.
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