Music has long been an important aspect of culture. It soothes, parties, and accompanies us into different mind states. But over the past fifty years music has taken on an ever-expanding role. During the American Golden Age, music became more widespread than ever before. Celebrities such as Elvis, Bob Marley, Madonna and Michael Jackson became international superstars. People around the world recognize these names and the tunes they produced. Their places in American culture are solidified, and one day they will probably be regarded the same way we regard Mozart and Beethoven, as masters of their craft.
The internet has changed the way people listen to music. There are more bands today than ever before because it is easier than ever before to get people to listen to your music. That doesn't mean these bands have staying power, or that their music is good, necessarily. It does mean, however, that the best bands have better chances of rising to the top to become the next superstars. Since popular culture tends to recycle music, images and ideas - we all know that nothing is original - it is ever harder to use a sample or do a cover that is truly impressive and which leads a band out of the realm of wedding singer, into that of creative, masterful borrowing.
Because of the internet, everyone's attention span is shorter than ever before. But that also means we are less willing to put up with unoriginal work. Even if we do sit through an entire YouTube video we don't enjoy, we'll probably forget all about it in a few minutes. That means that for music to evolve, it must be created by musicians who are familiar with the best of the best. For that, they can turn to the past fifty years of popular music. But becoming truly familiar with the best bands and songs is just part of it. Personal tastes and interests lead music-lovers to play more peripheral music on their pro audio equipment.
All this means that musicians are going to be a lot busier than they have been in the past. While breaking into the music industry is more accessible, it certainly is more complicated, what with social media and the wealth of music to explore from the past couple of generations. But those with the passion for music will not view it as a chore, but as fun, another facet of their passion.
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