| By :
Mark Etinger
A college campus is full of many things, hopes, dreams, aspirations, and the smell of greasy food and Ramen noodles. But in terms of physicality, there's more to these building than just the smell of dust and freshman fear. It's hard to find a college campus without vinyl banner signs scattered about. But these signs aren't just for aesthetics, they do serve quite a few purposes! Often a campus will have several "generic" signs that just show the college name and symbol. These are a great way to welcome new and potential students. Doesn't it feel nice seeing these signs as you walk the campus for the first time? It makes you feel like you're home even before you've chosen that college. (It can also serve as a reminder to students that they're on the right campus after a long night!) But it's really more to let you know the boundaries of campus and make the campus feel whole. Just like retail stores, large format banners can be used to inform and educate. Can't remember when registration starts? A banner hanging outside the admissions office will make sure you never forget. At my college, large format banners were always being changed to let students know what was going on. All I had to do was look up and I knew that a new play was starting in a few weeks or that I could donate to the blood drive outside of Monroe Hall. It's about "selling" students the idea of all the great events that are taking place soon. As a commuter, I was usually oblivious to college events and programs. But as I whizzed by the building, I could learn more about the school and feel like I actually belonged rather than feel like an outsider who just showed up for classes four days a week. Large format banners are not only there to inform, they can also serve as a directory, so to speak. It can be hard knowing where all the buildings are located and sometimes I wouldn't enter the side of the building that actually had the name written on it, if it even had that. But if you hang up some smaller banners, you can let everyone know this is Mason Hall. The students will really appreciate it, trust me! Large format banners can turn a group of buildings into a cohesive unit on college campuses. They can let you know what's happening or direct you where to go. They let you never forget where you are and how wonderful this experience can be.
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