| By :
Mark Etinger
After having written your book and using book binding services, you almost want to leave it alone. You wrote it for you, and that should be enough. But it's not. People may not simply find out about it because it's good; the cream may not necessarily rise to the top. There are a lot of other books, not nearly as good, that they have to sift through in order to find yours. And that can take a lifetime. Literally, you could be dead before your name is enshrined next to Hemingway, Fitzgerald and Faulkner. But don't despair. There are ways to maximize your marketing strategy. First ask yourself questions such as who is your audience? What genre does it fall into? Why is it important that people read this book? How will my book stand out from all the others? Once you can answer all these questions you're on your way to a promotional strategy. If you're reading this you should already be able to rehearse a spiel when you need to. Next think about your network. How many people do you have in your phone book? Do your friends and family know you're writing a book? How many Facebook friends do you have? Twitter followers? Youtube channellers? Once you've started selling your book online it can be easy to see how popular you are, by tracking how many have been sold. After that you may want to get your book in local bookstores. Approach booksellers and ask them if there's a local authors section, since the shelving they have may already be reserved for high-profile authors. Target smaller bookstores in your neighborhood as they will be more likely to promote your work. Then so they don't feel like you're risky, tell them the book is returnable and that it can be sold at the standard bookstore discount. Lastly, after you've finished your book and taken it to book binding services, it's important to do a tour. Book signings, talks and readings are great ways to promote your book and give people a chance to hear what you have to say. Use invitations and call upon your social networks to let people know about the event. Words spread like wildfire, especially when there are big ideas behind them. When all's said and done, people will take notice if you're proud. Try not to worry too much about how many copies you sell; if only one person reads it and is affected by it, you've done your job.
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